Summary
The video explores the different techniques used to create new words, such as blending words from different languages, combining words together, or forming acronyms. It discusses how companies often utilize these methods to come up with product names or catchy slang terms. Examples like "bookcase," "brunch," and "email" are used to illustrate how words can be formed by joining, combining, or modifying existing words. The video also touches on the concept of using words in different forms or deriving new words from acronyms, as seen with "editor," "laser," and "scuba."
Coinage
Creation of completely new words, often used by companies for product names or slang terms.
Borrowing
Taking words from one language and incorporating them into another, adopting the sound system of the target language.
Compounding
Joining two separate words to create a new word, such as bookcase or brunch.
Blending
Combining parts of two words to create a new word, like spanglish or chocolate.
Back Formation
Creating a word by removing part of an existing word, like email from email.
Conversion
Using a word in a different form or part of speech, such as editor from edit.
Acronyms
Words formed by the initial letters of a series of words, like laser or scuba.
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