Why I pay people to take my free courses

The video explains how offering money and prizes as incentives can create a win-win situation for both participants and the platform hosting AI challenges and courses. It discusses the transition from selling courses to providing them for free, acknowledging the effectiveness of free trials and subscriptions in driving success. The current strategy involves giving away free courses, offering free trials, and conducting an iPhone giveaway to entice individuals to engage in the AI challenge. This approach aims to attract more users, enhance participation, and ultimately generate more revenue in the long term. It highlights the importance of leveraging incentives to boost engagement and create a mutually beneficial scenario for all parties involved.