Summary
Design management is the fusion of design and managerial skills, essential in a fast-paced world seeking improvements and solutions. A design manager is responsible for efficiently managing people and resources to achieve collective innovation through collaboration and systems thinking. Historical examples like Henry Ford's car innovation emphasize the importance of human-centered design and optimization in the realm of design management.
Introduction to Design Management
Explanation of what design management is and what a design manager does.
Core of Design Management
Design management in a fast-paced world focused on improvements, strategies, and solutions.
Differentiation and Market Management
Managing people efficiently and effectively to utilize available resources in the market.
Cross-disciplinary Role
Combining design and management in a cross-disciplinary role with diverse tasks and perspectives.
Collective Innovation
Working with others to achieve collective innovation through collaboration, system thinking, and user research.
Example: Collective Innovation
Illustrative example of collective innovation using blind people describing a picture collaboratively.
Innovation Thinking
Exploring innovation by looking back at historical examples like Henry Ford's car innovation and optimization.
System Thinking in Innovation
Understanding the importance of system thinking in innovation through examples of optimization and realization of solutions.
Importance of Human-Centered Design
Highlighting the significance of human-centered design through a fable about the Fox and the Crane.
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