Summary
This video introduces the fundamentals of strategic planning, emphasizing the significance of strategic thinking for long-term success. It delves into defining a company's mission and vision, setting realistic objectives, and measuring progress using key indicators. The presentation also covers components of the business model canvas, conducting SWOT analysis, considering external factors, and utilizing the FODA matrix for strategic development. Additionally, the balanced scorecard approach is introduced to align objectives and monitor progress effectively, concluding with encouragement for applying these concepts for strategic planning.
Introduction and Strategic Thinking
Introduction to the webinar on strategic planning and the importance of strategic thinking for long-term success.
Mission and Vision of a Company
Exploration of the mission and vision of a company and how they define its purpose and aspirations.
Setting Objectives and Goals
Discussion on setting specific, realistic objectives and goals according to Peter Drucker's approach.
Measuring Progress with Key Indicators
Importance of measuring progress with key indicators to ensure effective direction and control in strategic planning.
Business Model Canvas
Explanation of the nine components of the business model canvas for designing and evaluating business models.
SWOT Analysis
Guidance on conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats for strategic planning.
External Factors and Foresight
Considering external factors such as economic, socio-cultural, and technological trends in strategic planning.
FODA Matrix and Strategies
Utilizing the FODA matrix to develop strategies based on strengths, weaknesses, opportunities, and threats.
Balanced Scorecard and Objectives
Introduction to the balanced scorecard approach for aligning strategic objectives and measuring progress effectively.
Conclusion and Next Steps
Wrapping up the discussion on strategic planning and encouraging participants to apply the concepts learned.
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