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Nissan is facing financial challenges with reports suggesting they have a year to survive due to high debt, dwindling profits, and cash shortage. The company saw a 90% drop in profits in the first half of 2024 compared to the previous year.

To ensure survival, Nissan is seeking an alliance with Japanese rival Honda. This potential tie-up is seen as crucial to combat the challenges both companies are facing in the automotive market.

Nissan's crisis marks a dramatic reversal from its previously healthier results. The company has been cutting production, jobs, and executive roles, facing challenges in China, Europe, and Japan.

Nissan is struggling in various markets, including China and the US, where sales have declined significantly. Competitors like Toyota and Honda are outperforming Nissan, raising concerns about the company's market position and brand perception.

Nissan's product lineup, including the Infiniti brand, has faced challenges due to perceived overpricing and lack of innovation compared to competitors like BMW and Range Rover. The company has also struggled to maintain its reputation for quality and appeal to modern consumers.

Nissan's leadership under Carlos Ghosn, who led the successful Renault-Nissan alliance, faced challenges that resulted in a decline. The company's response to market shifts, including the rise of Chinese automakers, has been slow, affecting its global competitiveness.

Nissan's future outlook is uncertain as it navigates financial difficulties, market competition, and the need for innovation in its product lineup. The company's ability to adapt to changing consumer preferences and technological advancements will be critical for its survival in the automotive industry.