Two-sided S02E08 - How to build a successful marketplace in a crowded space with David Oates


Summary

This video discusses the journey of Curtsy, an online marketplace for clothing, emphasizing the shift from a rental platform to resale that led to significant growth. The CEO, David Oates, shares his experiences in web design and the challenges faced in expanding Curtsy to different schools and markets, leading to successful strategic pivots. The interview highlights the importance of disruptive innovation, lessons learned from bad hires, and provides insights into the future plans and growth strategies for Curtsy, including innovative features like try-on videos.


Introduction

A discussion on disruptive innovation and the importance of launching innovative bets to maximize upside rather than focusing on incremental changes.

Conversation with David Oates

An interview with David Oates, CEO and co-founder of Curtsy, exploring the challenges and experiences in the online marketplace for clothing.

Background and Early Experiences

David Oates shares his background in web design and early experiences in creating websites for small businesses.

Evolution of Curtsy

The evolution of the Curtsy app from a rental platform to focusing on resale, leading to significant growth and improvements in revenue.

Market Expansion and Pivots

Challenges faced in expanding Curtsy to different schools and markets, leading to strategic pivots towards a successful resale model.

Innovations and Growth Strategies

Exploration of innovative features like try-on videos, strategic market differentiation, and growth strategies for Curtsy.

Lessons Learned and Advice

Lessons learned from bad hires, the importance of disruptive thinking, and advice on making strategic decisions for startup success.

Future Plans and Expansion

Details on future plans for Curtsy, including new directions, partnerships, and growth strategies for the online marketplace.

Closing Remarks

Final thoughts from David Oates and details on where to find more information about Curtsy.

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