Summary
This video showcases how a small model maker from Denmark grew into the world's most profitable toy company, producing billions of plastic bricks annually. Despite economic challenges, the company opened its largest store in London, featuring intricate models and innovative attractions like the Mosaic maker. The store opening captured the excitement of customers and highlighted the global appeal of Lego toys, enjoyed not only by children but also by passionate collectors and enthusiasts worldwide.
Introduction to Lego Company
A once tiny model maker from Denmark has become the most profitable toy company in the world, producing over 72 billion plastic bricks a year. The company is thriving, and its staff considers it the best job in the world.
Taking a Huge Gamble
The toy company is facing economic turmoil but is taking a huge gamble by opening its biggest store ever. There is uncertainty about the outcome as the doors open for customers.
Success of Lego Toys
Lego toys are popular worldwide, with appeal not just to children but also to parents. In Sheffield, a dad has a huge Lego collection and has even opened a Lego-themed shop, supported by his family.
Opening of the Largest Lego Store
The Lego Group is opening its biggest store in Leicester Square, London, with elaborate London-themed models on display. The store is a significant project involving large Lego models and dedicated staff.
Creation of a Record-breaking Lego Structure
Duncan is working on a project to create the largest Lego structure ever, aiming to break the world record. Challenges include building a strong bridge to hold up cars.
Challenges and Successes
Various challenges, including a failed attempt to lift a Mosaic maker and the completion of significant projects, are faced by individuals working with Lego. The store opening and customer reactions are also highlighted.
New Innovations and World Record
New innovations like the Mosaic maker and successful world record attempts with Lego structures are showcased. The opening of the world's biggest Lego store in London is a significant event.
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