The Creative Spirit Ep3 Creative Spirit at Work


Summary

IBM collaborates with a company to showcase the importance of creativity and leadership in creating a unique company culture that fosters innovation. The video explores the role of leadership in promoting creativity, embracing new ideas, breaking rules, and fostering a human-centered work environment. It emphasizes the significance of collaboration, risk-taking, and adapting ancient techniques for creating new and innovative products.


Introduction to IBM Program

IBM helps people share information globally and introduces the program featuring a company focused on providing a better work environment.

Exploring Traditional Craft

Visiting a jazz composer, Benny Golson, and an inventor, Wiley Coyote, showcasing a new life for traditional craft.

Business Innovation

Featuring fearless executives and the concept of business as a profession or institution, highlighting the importance of creativity and leadership.

Inventing a Company Way

Discussing the challenge for businesses to create a unique company culture that fosters creativity and innovation.

Leadership and Creativity

Exploring the role of leadership in giving people permission to be creative and the importance of embracing new ideas.

Humanizing the Workforce

Examining how companies can create a more human-centered work environment and enhance the spirituality of the workplace.

Encouraging Creativity in the Workplace

Exploring the importance of breaking rules, embracing creativity, and creating innovative approaches to work.

Overcoming Fear and Taking Risks

Encouraging individuals to take risks, face challenges, and see change as an adventure rather than a threat in the workplace.

Collaboration and Revolution

Discussing the importance of collaboration, revolutionizing traditional work practices, and fostering a supportive and comfortable work environment.

Preserving Tradition and Innovation

Exploring how Japanese companies balance tradition with innovation, adapting ancient techniques to create new products.

Ownership and Responsibility

Highlighting the importance of taking ownership and responsibility for one's work, including involving employees in decision-making processes.

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