Summary
The video explains the three main types of interviews: structured, semi-structured, and unstructured, detailing their unique characteristics. Structured interviews involve scripted questions and limited new insights in early design stages, while semi-structured interviews use prepared quality questions to provide valuable insights. These interview types are essential for different stages of design projects and offer varying levels of flexibility and depth in gathering information.
Types of Interviews
Discusses the three main types of interviews: structured, semi-structured, and unstructured, highlighting their differences in question format and use in design projects.
Structured Interviews
Explains structured interviews, which have scripted questions, closed questions, predetermined options, and limited new insights in early design stages.
Semi-Structured Interviews
Describes semi-structured interviews with prepared quality questions that offer valuable insights, suitable for soft product/service launches and data complementation with analytics.
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