Summary
The video discusses key strategies for indie game developers to garner attention from the press. It highlights the significance of genre selection, visibility through various platforms like Twitter and festivals, and the importance of building connections within the gaming community. The speaker emphasizes aligning game development with popular genres to attract players and underscores the value of engagement in social media channels for visibility. Additionally, the video explores marketing strategies for free games and the debate around marketing a game as a genre mess-up versus focusing on a dominant genre to appeal to players.
Introduction & Pareto Principle
The speaker discusses how to make the press pay attention to indie games, emphasizing the Pareto principle where 20% of effort leads to 80% of results.
Genre Visibility and Impact
Focus on three key things: genre, visibility, and friends. Visibility is crucial but not the only factor that matters. Genre selection plays a significant role in attracting players.
Genre Analysis on Steam
Analyzing popular genres on Steam and the importance of aligning game development with trending genres to attract players.
Building Strategy and Narrative Games
Strategies for developing popular games include focusing on city building, survival craft, visual novels, and narrative games due to their profitability and lower development time.
Game Visibility Strategies
Strategies to increase game visibility on platforms such as festivals, Twitter, Reddit, and TikTok. Highlights the impact of festivals and the importance of engaging with various social media channels for visibility.
Meeting Up at GDC
The speaker expresses interest in meeting up at the GDC event.
Importance of Making Friends
Emphasizes the importance of making friends and building connections, even with a small following.
Social Proof at Conferences
Discussing how giving a talk at a conference serves as social proof and showcases one as a decent human being.
Marketing Free Games
Exploring the marketing strategies for free games and the value of releasing them despite potential lower profits.
Cross Genres Marketing
Debating whether to market a game as a genre mess-up or focus on the dominant genre to attract players.
Quality of Festival Wishlists
Addressing the quality and conversion rates of wishlists generated during festivals.
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