Road to WPRF: Global Communication Knowladge Conference (Strategic Communication)


Summary

The webinar explores the role of strategic communication in public relations and crisis management within a global context. It emphasizes collaboration with diverse organizations to promote dialogue and celebrate diversity. Key topics include crisis management, digital collaboration, communication strategies for public health, and sustainability initiatives. Additionally, it discusses the impact of global warming, successful vaccination campaigns, and the evolution of strategic communication in different regions. The session underscores the importance of aligning communication strategies with local customs and behaviors for effective engagement.


Introduction to Webinar

The webinar introduces the purpose and theme of the event, focusing on public relations and communication management within the global environment. It highlights the collaboration with various organizations to foster dialogue and celebrate diversity in the field.

Panel Discussion

The panel discussion includes introductions of the moderator and speakers from different regions, emphasizing the importance of unlocking strategic communication for enhancing global dialogues. The speakers discuss key insights on crisis management, digital collaboration, and communication strategies for public health issues.

Social Influence in Public Health

The discussion delves into the impact of public relations and strategic communication in public health initiatives. It explores the challenges and strategies for influencing behaviors, particularly in marginalized communities during health crises such as extreme heat events.

Harnessing Networks for Social Influence

The presentation focuses on leveraging social networks and knowledge management for social influence at scale. It highlights a study on modern contraceptive use and how network structures play a crucial role in promoting behavioral change and sustainability initiatives.

Strategic Communication for Sustainability

The session delves into the role of strategic communication in promoting sustainability and social responsibility. It discusses the importance of aligning communication strategies with societal goals and building strong networks to drive meaningful partnerships for sustainability.

Introduction and Global Warming Impact

The speaker reflects on the impact of global warming, including flooding and sea erosion, and the need for global cooperation to mitigate its effects.

Success of Polio Vaccine Campaign in India

Discusses the successful polio vaccine campaign in India, emphasizing the role of community health workers and influencers in ensuring vaccination coverage, especially in areas with low education levels.

Strategic Communication and Crisis Communication

Explores the importance of strategic communication, crisis communication during COVID-19, and the significance of aligning communication strategies with local customs and behaviors for effective engagement and brand enhancement.

Implications of Research Findings in Kenya

Shares research findings on influential figures in Kenya related to health communication, highlighting the surprising lack of influence of health workers despite significant investment.

Evolution of Strategic Communication in Nigeria

Traces the evolution of strategic communication in Nigeria from colonial times to the present, showcasing the shifts in communication strategies and the role of different stakeholders in shaping communication narratives.

Closing Remarks and Invitation to Public Relation Forum

Highlights the importance of crisis communication, announces a public relation forum for research submissions, and invites participants to engage in shaping the future of public relations.

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