Summary
This video provides an in-depth exploration of the evolution of personnel management discourses in formal organizations through a communicative analysis of metaphors. It discusses the interpretation of metaphors associated with organizational models to understand their expression and the evolution of organizations through different currents. The video also delves into the significance of discourse, verbal aspects, and structuring in narratives, emphasizing the role of metaphors in shaping understanding and influencing behaviors within organizational discourse.
Introduction
Introduction and overview of the research work on the evolution of personnel management discourses in formal organizations through a communicative analysis of metaphors.
Importance of Metaphors in Models
Discussion on interpreting important metaphors associated with organizational models to understand how they are expressed and the evolution of organizations through different currents.
Understanding Discourse
Explanation of discourse and its verbal aspects, significance, and structuring in narratives, focusing on the communicative analysis of metaphors.
Metaphor in Gareth Morgan's Work
Exploration of the use of metaphors to enhance discourse, influence thinking patterns, and shape understanding of the world, referencing Gareth Morgan's work on metaphors.
Significance of Metaphors
Discussion on how metaphors bridge different domains and influence perceptions, behaviors, and relationships within organizational discourse, providing a unique form of knowledge.
Models of Management Discourse
Analysis of two contrasting models of management discourse, including a mechanistic approach influenced by the industrial era and a soft mechanism focusing on positive psychology and skills development.
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