Summary
In this video, experts discuss the anticipated decline in traditional college students starting in 2025 due to demographic changes, known as the demographic cliff. Strategies such as recruitment focus, retention efforts, and exploring alternative revenue sources are proposed to combat enrollment challenges. The importance of student retention, test-optional admissions, alumni engagement, and utilizing social media for recruitment purposes are emphasized in navigating the evolving landscape of higher education in the face of demographic shifts and pandemic-related disruptions.
Chapters
Introduction to 2025 Enrollment Cliff
Guest Introductions
Demographic Cliff Definition
Strategies for Addressing Enrollment Decline
Retention Strategies
Test-Optional Admissions
Communicating Value and Tuition Discounting
Challenges in Higher Education
Connecting with Alumni
Social Media Engagement
Meeting Discussion
Question from Lexi
Testing Results
Transition to New Normal
Contact Information
Episode Sponsor
Closing Remarks
Introduction to 2025 Enrollment Cliff
Discussion on the potential drop in traditional college students starting in 2025 due to demographic changes.
Guest Introductions
Introduction of guests Jeff Meese and Kelly Eiler, discussing their experience in higher education admissions and research.
Demographic Cliff Definition
Explanation of the demographic cliff referring to the decrease in the number of 18-year-olds in the population, leading to enrollment challenges.
Strategies for Addressing Enrollment Decline
Strategies discussed include focusing on recruitment, retention, and exploring alternative revenue sources.
Retention Strategies
Insights on the importance of student retention, service quality, and building relationships to retain students.
Test-Optional Admissions
Discussion on the shift towards test-optional admissions and its impact on recruitment and student assessment.
Communicating Value and Tuition Discounting
Importance of communicating institution's value, tuition discounting, and clarity in pricing to attract students.
Challenges in Higher Education
Exploring challenges such as staff turnover, political influences, and financial pressures affecting institutions.
Connecting with Alumni
Strategies to engage alumni, foster relationships, and involve them in recruitment efforts and fundraising.
Social Media Engagement
Utilizing student-generated content on social media platforms for recruitment and engagement purposes.
Meeting Discussion
The speaker talks about having a meeting and addressing one last question from the guests.
Question from Lexi
Lexi asks a final question regarding expectations and delays related to COVID-19.
Testing Results
Discussion about testing results for seniors who have gone through the COVID process and the impact of the pandemic on schools.
Transition to New Normal
Personal experiences shared about transitioning to a new normal after the pandemic, challenges in communication with students, and the impact on deadlines.
Contact Information
Information provided on how to get in touch with the speakers for further questions or inquiries.
Episode Sponsor
Acknowledgment of the episode sponsor, Mongoose, and the promotion of their engagement platform.
Closing Remarks
Thank you messages to the audience, encouraging them to reach out with questions and highlighting the topic of representation in technology for the next discussion.
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