Summary
The video explains the importance of stakeholder engagement in project success by introducing the Stakeholder Engagement Matrix. It categorizes stakeholders as Unaware, Resistant, Neutral, or Leading, highlighting the need for tailored strategies for each group. Techniques are discussed for engaging stakeholders with low awareness or skepticism, as well as for maintaining the involvement of informed and influential stakeholders. The ultimate goal is to shift stakeholders from unaware/resistant to supportive/leading categories through targeted engagement efforts, emphasizing the significance of understanding and involving stakeholders in project management. Additional resources on project management are recommended for those seeking a deeper understanding of stakeholder engagement strategies.
Chapters
Introduction to Project Engagement Assessment Matrix
Understanding Stakeholder Register
Categories in Stakeholder Engagement Matrix
Unaware Stakeholders
Resistant Stakeholders
Neutral Stakeholders
Leading Stakeholders
Developing a Stakeholder Engagement Plan
Engagement Tactics for Different Stakeholder Categories
Further Resources on Project Management
Introduction to Project Engagement Assessment Matrix
Explanation of how to elevate stakeholder engagement by creating a Stakeholder Engagement Matrix.
Understanding Stakeholder Register
Identifying stakeholders in a project and understanding their importance to project success.
Categories in Stakeholder Engagement Matrix
Explanation of the categories in the Stakeholder Engagement Matrix: Unaware, Resistant, Neutral, Leading.
Unaware Stakeholders
Description of stakeholders with low awareness and strategies to engage them.
Resistant Stakeholders
Description of stakeholders with skepticism and objections, along with tactics to address concerns.
Neutral Stakeholders
Discussion on stakeholders who are informed and how to maintain their engagement.
Leading Stakeholders
Explanation of stakeholders who are actively involved and influential in the project.
Developing a Stakeholder Engagement Plan
Creating a plan to move stakeholders from unaware/resistant to supportive/leading categories.
Engagement Tactics for Different Stakeholder Categories
Specific strategies for engaging stakeholders based on their category in the matrix.
Further Resources on Project Management
Recommendation to explore additional resources on project management for in-depth knowledge.
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