PGDM507 PDM2024 Session 02 on Saturday, 17 08 2024


Summary

The video covers discussions on various career paths, educational backgrounds, and job roles, including transitioning to the airlines industry from missed university opportunities. It delves into procurement roles in airlines, IT engineering qualifications, working in finance departments, and key accounts management in enterprise solutions. Additionally, it emphasizes the importance of market research, market segmentation, and leveraging primary and secondary data for effective marketing campaigns. The discussions also touch on the significance of understanding customer needs and preferences through socioeconomic classification for market segmentation. Overall, the video provides insights on career transitions, job roles, market analysis, and marketing strategies.


Introduction to Career Path

Discussions about career paths, educational backgrounds, and current job roles.

Transition to Airlines

Transition from college to the airlines industry due to missed university opportunities.

Job Designation

Discussions about job roles and designations in the procurement department of airlines.

Educational Background

Conversation about IT engineering qualifications and university education.

Department and Company

Discussion about working at H&B Finance in the company's department.

Enterprise Solutions

Information about working as a key accounts manager for enterprise solution products at a company called abas vs Erp.

Educational Background in ERP

Lack of formal education in ERP but holding a diploma in the field.

Teaching Experience

Teaching experience and discussion about educational courses.

Communication and Feedback

Interaction regarding responding to WhatsApp messages and communication within the group.

Session Arrangements

Discussion about session preparedness and communication within the group.

Identifying Market Needs

Discussion on the importance of identifying market needs and gaps to make successful innovations that can generate revenue.

Market Segmentation

Debate and analysis on market segmentation regarding communication tools for schools and the potential market opportunity.

Market Research and Observation

Importance of conducting market research through interviews, surveys, and observations to understand customer needs and preferences.

Socioeconomic Classification

Explanation of socioeconomic classification to segment the market based on factors like age, income, occupation, education, ethnicity, and religion.

Primary Customer Targeting

Discussion on identifying the primary customer target group based on socioeconomic divisions to align product quality and pricing strategies.

Marketing Strategies

Explanation of marketing strategies including identifying primary customers, market research, and leveraging primary and secondary data for effective marketing campaigns.

Group Activities and Assignments

Clarification on group activities versus individual assignments and the importance of understanding the tasks and assessments.

Encouragement and Support

Encouragement to enjoy the learning journey and seeking clarification on business ideas and discussions for better understanding.

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