Summary
This video introduces a course on digital innovative entrepreneurship, building on the previous session on ten types of innovation. It delves into various profit models and strategies like Adsense and force strategies, as well as customer engagement and loyalty tactics using examples from Google Drive and premium products. The discussion also covers alliance and collaboration strategies with examples such as the merger between Gojek and Tokopedia, and touches on cost leadership, decentralized management, and customer service strategies including value-added services.
Introduction to Digital Innovative Entrepreneurship
Introduction to the course on digital innovative entrepreneurship at Universitas Cyber Asia, with a brief mention of the previous session on ten types of innovation by Pak Elia.
Types of Innovation Continued
Continuation of the material from session 3, focusing on innovation types and examples in the business context.
Profit Model and Strategies
Discussion on profit models and strategies, including examples like Adsense, force strategies, and floating profit models.
Customer Engagement and Loyalty
Exploration of customer engagement and loyalty strategies, including examples from businesses like Google Drive and premium product offerings.
Alliance and Collaboration
Explanation of alliance and collaboration strategies in business, with examples such as mergers between companies like Gojek and Tokopedia.
Cost Leadership and Asset Standardization
Discussion on cost leadership, asset standardization, and maintenance in business operations.
Decentralized Management and Decision Making
Overview of decentralized management and decision-making processes within organizations.
Customer Service and Engagement
Exploration of customer service and engagement strategies, including value-added services and brand extensions.
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