Open vs. Closed Questions in User Research


Summary

The video explains the difference between close-ended and open-ended questions. Close-ended questions have a limited set of possible answers, making analysis easier, while open-ended questions allow for free-form responses. Close-ended questions provide metrics and scale, while open-ended questions offer valuable insights. Understanding when to use each type of question is essential for effective surveys and studies. Asking the right questions can lead to deeper understanding and richer data collection.


Close-ended Questions

Close-ended questions have a limited set of possible answers, making responses easier to analyze. Examples include 'Has this happened before?' and 'Which of the following do you own?'

Open-ended Questions

Open-ended questions allow for free-form answers like lists and stories. They are great for qualitative surveys, field studies, or diary studies. Examples include 'What do you think about that?' and 'What would you most want to change about this process?'

The Importance of Questioning

Questions are essential for gaining insights from participants. Open-ended questions provide insights, while close-ended questions give metrics and scale.

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