Summary
The video introduces the concept of multi-modality, covering its origins, definition, and interdisciplinary responses. It explores tasks and key issues in the field, emphasizing the analysis of multimodal artifacts and the importance of materiality in sensory organization. The role of semiotics in meaning-making, specifically in interpreting signs and communication patterns influenced by societal factors, is also discussed.
Introduction to Multi-Modality
Introduction to the concept and research area of multi-modality, discussing the origins, inspirations, and comprehensive definition of multi-modality.
Disciplinary Response to Multi-Modality
Exploration of how different disciplines have responded to multi-modality, the main tasks involved, and important issues in the field.
Analyzing Multimodal Artifacts
Discussion on how to analyze multimodal artifacts, understanding different approaches, and solving analytical problems related to multi-modality.
Role of Materiality in Multi-Modal Artifacts
Exploration of the importance of materiality in multi-modal artifacts, including perceptual qualities and sensory organization.
Semiotics and Meaning Making
Overview of semiotics and its role in meaning-making, including discussions on linguistic foundations and the interpretation of signs.
Multimodal Analysis and Communication
Analysis of multimodal communication, focusing on media use, semiotic considerations, and societal influences on communication patterns.
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