Module1 Understanding E Commerce


Summary

The video explores the world of e-commerce, focusing on how goods and services are bought and sold online. It discusses the key participants in the ecosystem such as manufacturers, retailers, and customers, each playing crucial roles in the process. Benefits of e-commerce include reduced costs, automated operations, and the ability to reach global markets efficiently. Embracing e-commerce is vital for businesses to secure a strategic position, connect with digitally savvy consumers, and thrive in the global marketplace.


Introduction to E-Commerce Revolution

Exploration of the concept of transforming the way we buy and sell goods and services, entering the world of e-commerce where fashion, electronics, and other goods and services are traded online.

Goods and Services through Electronic Systems

Discussion on purchasing, selling, and exchanging products through online platforms, involving various participants in the ecosystem like manufacturers, retailers, and customers.

E-Commerce Ecosystem and Participants

Explanation of the roles played by different participants in the e-commerce ecosystem, including manufacturers, retailers, and customers, making up the addition, advertising, and crucial roles.

Business Advantages and Cost Reduction

Exploration of business benefits including reduced investment, transaction costs, automated operations, saving time, breaking geographic barriers, and reaching global markets.

Strategic Positioning and Digital Connectedness

Importance of embracing e-commerce for businesses to secure a strategic positioning, capture the attention of digitally connected e-commerce, and succeed in the global market.

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