Summary
Natasha Willis, from School of Bots, has successfully generated over $70 million for clients by utilizing direct message strategies on Instagram. She emphasizes the importance of organic reach and engagement on Instagram, providing insights on optimizing audience interaction through conversational marketing. By leveraging Instagram automation tools like ManyChat, brands can streamline communication processes, enhance audience interactions, and drive engagement effectively. In just 5-10 minutes, marketers can set up simple and effective automations, ensuring compliance with platform terms and policies, ultimately leading to increased follower engagement and conversions. It is crucial to structure offers before setting up automations to create successful DM funnels and achieve desired results for brands.
Chapters
Introduction to Conversational Marketing
Organic Reach on Instagram
Conversational Marketing Overview
Platform Focus and Automations
Use of Instagram Automation
Key Strategies with Automation Tools
Setting Adjustment
Message for Automation
Automation Setup Steps
Resource for Everyone
DM Funnel Insights
Offer Structuring Tips
Introduction to Conversational Marketing
Natasha Willis, the woman behind the conversational marketing agency School of Bots, has generated over $70 million for clients like Tori Dunlap, Jenna Kutcher, and Facebook through the use of direct message strategy on Instagram.
Organic Reach on Instagram
The importance of organic reach on Instagram and strategies to increase engagement such as commenting on specific features to optimize audience interaction.
Conversational Marketing Overview
Explanation of conversational marketing as a process of guiding individuals from content viewers to engaged followers on social media platforms like Facebook and Instagram.
Platform Focus and Automations
Focus on Facebook and Instagram for conversational marketing leveraging simple automations within direct messaging (DM) to ensure compliance with the platforms' terms of service and privacy policies.
Use of Instagram Automation
Discussing the concept of Instagram automation and how it can enhance conversational marketing strategies to drive engagement and interactions with followers.
Key Strategies with Automation Tools
Exploration of using tools like ManyChat for automations within a tech stack to streamline communication processes and enhance audience interactions on social media platforms.
Setting Adjustment
Discussion about adjusting settings and offering assistance for automation setup.
Message for Automation
Instructions to message for a simple and effective automation setup.
Automation Setup Steps
Explaining the steps for setting up automation which may take 5-10 minutes.
Resource for Everyone
Introduction of a useful resource providing insights and client system breakdown.
DM Funnel Insights
Overview of DM funnels created and results achieved, offering downloads for reference.
Offer Structuring Tips
Importance of learning how to structure offers before setting up automations.
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