Summary
The video introduces the marketing funnel concept, which navigates potential clients through stages like awareness, consideration, purchase, and advocacy. Using a shampoo product as an example, it explains how customers first become aware of a brand or product in the awareness stage. The consideration stage involves customers evaluating the product based on their needs and preferences before deciding to make a purchase. As customers progress through the stages, they eventually reach the advocacy stage where they become loyal and may recommend the product to others, leading to repeat purchases. Additionally, the video touches on the sales funnel process, outlining stages like qualification, customization, meeting, negotiation, trial, satisfaction, and finish.
Marketing Funnel Overview
Introduction to marketing funnel, which guides potential clients to become loyal customers through stages like awareness, consideration, purchase, and advocacy.
Awareness Stage
Explaining the awareness stage in the marketing funnel using an example of a shampoo product to illustrate how customers first become aware of a brand or product.
Consideration Stage
Describing the consideration stage where customers evaluate the product and decide to make a purchase based on their needs and preferences.
Purchase Stage
Detailing the purchase stage where customers buy the product after feeling that it meets their needs and preferences.
Advocacy Stage
Explaining the advocacy stage where customers become loyal and may recommend the product to others, leading to repeat purchases.
Sales Funnel Introduction
Introducing the sales funnel process, including stages like qualification, customization, meeting, negotiation, trial, satisfaction, and finish.
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