Intro to Apple Search Ads - Setup Your First Campaign (Tutorial)

Explaining the difference between basic and advanced campaigns in Apple search ads. Basic campaigns involve giving Apple a budget and letting them handle everything, while advanced campaigns allow more control over keyword targeting and placements.

Guidance on setting up an advanced search results campaign in Apple search ads. Tips provided before starting to spend money on ads.

Explanation of the different ad campaign options available on Apple search ads, including the Today tab and Search tab. Recommendation to focus on specific keywords for better targeting in the search results.

Instructions on naming the campaign and setting the budget for the Apple search ads campaign based on daily spend limits and negative keywords to avoid wastage.

Tips on selecting keywords and match types (exact match, broad match) for better control over targeting and spending on Apple search ads. Emphasis on negative keywords and exact match for efficiency.

Guidance on optimizing bids and cost per tap in Apple search ads based on bidding strategies and cost considerations. Exploring options to find the most cost-effective bid for the campaign.

Explanation of audience targeting options and location settings in Apple search ads, allowing for customization based on specific audience segments or locations.

Final steps in creating the campaign, including monitoring performance data like cost per tap and optimizing based on results. Emphasis on tracking performance metrics for future optimization.