Summary
The video discusses the importance of using API pushes to integrate campaigns across various platforms, enabling marketers to reach a wider and diverse audience. An example of pushing a birthday campaign into drip campaigns over time was provided to illustrate how this approach adds value and enhances engagement. This strategy emphasizes the versatility and effectiveness of implementing API pushes to enhance marketing campaigns and drive better results.
API Pushes into Different Platforms
Discussion on the ability to have API pushes into different platforms, allowing for versatility in campaigns and reaching a diverse audience. Example provided: pushing a birthday campaign into other drip campaigns to provide value over time.
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