I Sold Sour Strips to Hershey's (let me explain)


Summary

The vlog discusses the journey of developing a candy brand project, leading to Hershey's acquisition of Sour Strips after five years of growth and investor feedback. The speaker reveals the decision to sell Sour Strips due to pressure and a focus on personal life, while expressing pride in their achievements as an entrepreneur. Their reflection underscores the importance of following passion and making bold decisions in entrepreneurship.


Introduction and Teasing a Big Announcement

The speaker introduces the vlog and hints at a significant upcoming announcement related to a meeting in New York that could be life-changing.

Discussion about a Candy Brand Project

Details about the journey of developing a candy brand project, including starting the brand, receiving feedback from investors, and the growth process over five years.

Acquisition of Sour Strips by Hershey's

The speaker reveals that Hershey's acquired Sour Strips, explaining the significance of the acquisition and the future of the brand under Hershey's ownership.

Reasons for Selling Sour Strips

The speaker discusses the decision to sell Sour Strips, citing pressure, stress, and the desire to focus on personal life and family.

Reflecting on the Journey and Future Plans

Reflection on the entrepreneurial journey, expressing pride in achievements, and sharing plans to continue guiding Sour Strips while emphasizing the role of following passion and making bold decisions.

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