I Asked A $1 Billion Founder How To Start A Business

Will shares the steps he took to build a billion-dollar brand, focusing on identifying a problem, doing research, developing a business plan, creating prototypes, and bringing the product to market.

Will emphasizes the importance of identifying a problem that you are personally obsessed with, conducting research, talking to people with similar problems, and building a community around the problem.

Will discusses the research process, including delving deep into technical aspects, reading extensively, and seeking insights from experts in the field to understand the market and competition.

Exploration of market identification strategies, focusing on starting small, targeting specific demographics, and owning a niche market to build a successful brand.

Insights into creating a comprehensive business plan, distilling the essence of the idea into a pitch, and using the plan to think critically, pressure test ideas, and gain the confidence to move forward.

Discussing the value of personal brand and authenticity, importance of being relevant in early marketing strategies, and evolution of business model through values alignment and marketing strategies.

Exploring the role of values in guiding business decisions, importance of authenticity, humility, and pace in the organization, and how these values drive the business model towards unique offerings and research-driven innovation.

Detailing the shift towards a subscription-based business model, the impact of values on product development and member engagement, and the challenges and benefits of transitioning to a subscription model over traditional selling approaches.