How to Write World Class Email Copy With AI (Step-By-Step Tutorial)


Summary

The video introduces a method of creating personality-driven, story-based email content in real-time using Chat GPT. By providing detailed prompts about the expert, core values, and tone of voice, the AI generates emails reflecting a multi-faceted personality with unique voice elements. The speaker emphasizes authenticity, incorporating personal experiences, humor, and practical solutions to engage readers effectively while iterating and refining the AI-generated content to maintain voice continuity and enhance email quality.


Introduction to Writing Email

The speaker introduces the concept of recording a personality-driven, story-based email in real-time. The process involves screen recording while writing out the email, with annotations to explain the writing decisions and process breakdown.

Setting Up the Prompt

Detailed explanation of setting up the initial prompt for Chat GPT, including providing details about the expert, core values, tone of voice, and agency services to guide the AI in generating the email content.

Copying Personal Website Content

The speaker copies content from their personal website, including a long-form sales copy, and feeds it to Chat GPT as input for generating the email. Authenticity and personality play a crucial role in shaping the email content.

Inputting Personal Writing Pieces

Discussion on feeding Chat GPT various writing pieces like Instagram posts, longer-form content, and personal stories to reflect the speaker's personality, humor, and authenticity in the email generation process.

Analyzing Chat GPT Responses

Review of Chat GPT's responses after inputting multiple writing pieces, showcasing its ability to analyze the writing style, voice, tone, and key themes. The AI generates content reflecting a multi-faceted personality with unique voice elements.

Crafting Email Content

Guidance on crafting email content based on personal experiences, transitioning stories into lessons, and incorporating strong pain and benefit points to engage readers effectively. Emphasis on creating confident yet relatable emails with practical solutions.

Enhancing Writing with AI

Exploration of advanced techniques to enhance AI-generated content, including dimensionalization, conversational rhythm, and proofreading. The process involves refining the generated copy to align with the desired messaging and style.

Iterating and Finalizing Content

Discussion on iterating and tweaking the AI-generated copy, ensuring it aligns with the intended voice and message. The speaker highlights the importance of consistent inputs to maintain voice continuity and enhance email quality.

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