Summary
In the video, the importance of setting the right pricing as a coach is emphasized. Common pricing mistakes like hourly rates, competition-based pricing, and affordability are discussed, with an emphasis on value-based pricing. A six-step process to determine ideal pricing involves understanding client challenges, predicting long-term impacts, and assigning value to the transformation provided by coaching. It is crucial to align pricing with the perceived value of coaching services to attract and retain ideal clients. Viewers are encouraged to access a free client attraction guide for more insights.
Introduction
Introduction and importance of knowing what to charge as a coach.
Client Attraction Guide
Promotion of a free client attraction guide for attracting high-paying clients.
Pricing Mistakes
Three common pricing mistakes made by coaches: pricing based on hourly value, pricing based on competition, and pricing based on affordability.
Value-Based Pricing
Explanation of value-based pricing and determining the value of coaching based on transformation provided to clients.
Six Step Process
A six-step process to determine the perfect pricing as a coach.
Question 1: Client Problems
Understanding the problems clients experience before working with a coach.
Question 2: Impact on Life
Assessing how client challenges impact various areas of their life.
Question 3: Future Impacts
Predicting the long-term effects of not solving client problems.
Question 4: Positive Changes
Identifying the positive changes clients will experience after working with a coach.
Question 5: Transformation Value
Assigning a value to the transformation provided by coaching services.
Question 6: Pricing Alignment
Ensuring pricing is in alignment with the perceived value of coaching for ideal clients.
Conclusion
Reiterating the importance of pricing as a key factor in attracting and retaining clients.
Call to Action
Encouraging viewers to access a free client attraction guide and share their insights in the comments.
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