How to Pick a Theme or Concept | Restaurant Business


Summary

The video emphasizes the importance of starting with your passion in creating a concept, whether it be showcasing culinary skills, design, or personality. It stresses the significance of testing your idea with people to gauge interest before taking it public. The advice includes considering factors like location, community, and surrounding businesses to ensure your concept will be well-received and embraced by the target audience.


Choosing a Theme or Concept

Start with your own passion and what excites you. Articulate your concept and decide if it will showcase your culinary skills, design, or personality.

Testing Your Idea

Before taking your idea to the world, test it to see if people are interested. Consider the location, community, and surrounding businesses to determine if your concept will be embraced.

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