Summary
This video provides valuable insights on growing an Instagram account from scratch. Key tips include defining a niche, creating value, and being business-oriented. Building a personal brand with clear pillars and values is emphasized, along with optimizing the Instagram bio with searchable keywords and a compelling profile picture. Strategies for planning the first 12 photos, utilizing hashtags effectively, engaging with the audience, and leveraging Instagram Stories are also discussed for successful account growth.
Starting from Scratch
Advice on growing an Instagram account from zero followers. Importance of defining a niche, creating value, and being business-oriented. Building a personal brand and establishing pillars and values.
Optimizing Bio
Tips on optimizing Instagram bio with searchable keywords, clear description of content, and external links for better visibility and understanding of account direction.
Profile Picture Selection
Importance of choosing a profile picture that stands out, includes the face, and attracts viewers to click and engage with the account.
Planning Feed Content
Strategies for planning the first 12 photos on the Instagram feed to create a visually appealing profile and give a reason for users to follow the account.
Hashtag Strategy
Recommendations on using hashtags strategically, conducting hashtag research, and following niche hashtags for community engagement and visibility.
Leveraging Instagram Stories
Benefits of using Instagram Stories to increase visibility, engagement, and relatability with followers. Utilizing hashtags and locations for additional reach.
Engagement and Growth
Strategies for engaging with the audience, leveraging Instagram algorithms, and expanding presence to other platforms for account growth.
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