Summary
The video discusses the significance of defining a target audience for social media managers to create engaging content and market services effectively. It emphasizes the importance of considering industry, preferred working environment, and client social media habits when defining a target audience. The video encourages starting broadly and gradually honing in on a specific target audience, while stressing the importance of genuine connections, consistency, and adaptability as a social media manager to progress successfully.
Introduction to Defining Target Audience
Discussion on the importance of defining a target audience as a social media manager and how it helps in creating content and selling services.
Identifying Your Target Audience
Guidance on defining your target audience based on industry, where you see yourself working, and the type of social media accounts and platforms your potential clients use.
Understanding the Business Type
Exploration of different types of businesses to work with, including brick-and-mortar stores, online businesses, and considerations on the human aspect of the clients.
Considering Location in Target Audience
Explanation on how location can impact defining a target audience, with examples of when location matters, such as for real estate agents.
Overcoming Uncertainty in Defining Target Audience
Encouragement to start broad, make a plan, and evolve as a business owner when defining a target audience, highlighting that it's a stepping stone to progress.
Embracing Broad Target Audience to Specific Person
Advice to start broad initially and gradually move towards defining a very specific target audience, without letting the fear of targeting a specific person hold you back.
Final Thoughts and Conclusion
Encouragement to connect genuinely with clients, stay consistent, and be open to evolving as a social media manager, followed by a call-to-action for engagement and future videos.
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