How to (actually) become a Brand Manager - A step by step guide


Summary

The video provides an insightful overview of starting a career in brand management without prior experience. It emphasizes the significance of relevant education, supplemental certifications, and continuous learning to build a strong foundation in the field. The speaker shares advice on identifying necessary skills, entering through various pathways, crafting a compelling CV, and emphasizing storytelling to stand out to potential employers and showcase value to brand management teams.


Introduction to Brand Management

Overview of how to start a career in brand management without prior experience, including the speaker's personal journey and tips for aspiring brand managers.

Educational Background

The importance of relevant education and how it can be supplemented with additional certifications and courses to build a strong foundation for a career in brand management.

Building Skills for Brand Management

Guidance on identifying the necessary skills for brand management, including understanding job requirements, gaps in skills, and areas for improvement to become a competitive candidate.

Certifications and Specialized Courses

Discussion on the value of certifications and specialized courses in brand management, highlighting the significance of continuous learning and skill development in the field.

Getting Started in Brand Management

Advice on entering the field of brand management through various pathways such as internships, job experiences, and leveraging existing skills in related fields like marketing and finance.

Building a Strong CV

Tips on crafting a compelling CV for brand management roles, emphasizing the importance of showcasing relevant experiences, skills, and qualifications effectively to stand out to employers.

Creating a Strong Narrative

Importance of storytelling and presenting oneself as a valuable addition to brand management teams by highlighting unique experiences, skills, and qualities that align with the industry.

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