Summary
The video showcases the journey of the sisters in their indie music career, where they discuss their success with 'Dark Side' song and their decision to remain independent despite major label offers. They focus on maintaining control over their vision and fan engagement through influencer campaigns and live shows. The speaker also shares insights on international fanbase growth and their commitment to ongoing creativity and pursuing artistic endeavors with passion.
Chapters
Indie Beginnings
Building a Career Independently
Dark Side Success
Transition to Nei
Influencer Campaign Success
Staying Independent
Challenges of Building Sets
Connection with Fans
Planning for Future Tours
International Fanbase
Gratitude for Support
Commitment to Creative Output
Meaning of Success in Music Industry
Indie Beginnings
The sisters decided to stay Indie to uphold their vision and independence in their music career.
Building a Career Independently
The sisters discuss their journey of building a career independently, focusing on creating music, videos, and managing their business.
Dark Side Success
They reflect on the unexpected success of their song 'Dark Side' and the viral impact it had, leading to major label attention.
Transition to Nei
The transition to the name 'Nei' and the strategic release of their songs under this name during a challenging time for licensing artists.
Influencer Campaign Success
The successful influencer campaign that generated 15 million views in two days for their song, leading to major label interest.
Staying Independent
The decision to decline major label offers and stay self-managed to maintain control over their vision and artistic direction.
Challenges of Building Sets
The speaker discusses the challenges and experiences of building sets for videos, including mistakes made, assistance from family, and difficulties with assembling complex structures.
Connection with Fans
The speaker reflects on connecting with fans through videos and live shows, emphasizing the importance of fan engagement and the challenges of touring.
Planning for Future Tours
The speaker shares thoughts on future tours, discussing potential venues, stage setups, and adding new elements like lasers to enhance the live experience.
International Fanbase
The speaker explores the international fanbase, highlighting the popularity of their music in countries like India and Indonesia, and the enthusiasm for new projects.
Gratitude for Support
The speaker expresses gratitude for the support from fans in Brazil, Indonesia, and India, noting the positivity and kindness received from fans in these regions.
Commitment to Creative Output
The speaker acknowledges the dedication and tenacity required to continue creating content and music consistently, expressing a commitment to ongoing creativity.
Meaning of Success in Music Industry
The speaker reflects on success in the music industry, emphasizing the importance of passion and fulfillment in pursuing artistic endeavors.
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