Summary
Discussion on the impact of A.I. technology in movie production, citing Tyler Perry's use of A.I. Evolution towards creating actors through A.I., potentially surpassing real actors in fame. Insight into cost savings and efficiency from A.I. technology in film production. Evolution of TV with hyper-local, data-driven audience targeting by Zimmerman Advertising, focusing on tailored messaging to specific demographics and geographies. Example of targeting Mercedes-Benz buyers in specific locations through advanced advertising techniques.
Introduction to A.I. in the Industry
Discussion about how A.I. is shaping the industry, citing Tyler Perry's use of A.I. technology in movie production.
Future of Movie Production with A.I.
Exploration of how movies will be produced using A.I. technology, leading to actors created through A.I. becoming more famous than real actors.
Cost-Effectiveness of A.I. in Movie Production
Examination of the cost savings and efficiency achieved by using A.I. technology in movie production compared to traditional methods.
Evolution of TV and Audience Targeting
Insight into the evolution of TV and the development of hyper-local, data-driven audience targeting platforms by Zimmerman Advertising.
Data-driven Advertising Strategies
Explanation of data layers and audience targeting capabilities for advertising, focusing on targeted messaging to specific demographics.
Targeting Different Geographies in Advertising
Discussion on the ability to target specific geographies and demographics in advertising campaigns, such as targeting Mercedes-Benz buyers in certain locations.
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