Summary
The speaker shares their journey from running a successful website, uncoach.com, to pivoting towards a LinkedIn and business community approach, now known as Brand Built. Emphasis is placed on organic growth strategies, consistent content creation, and engagement to foster LinkedIn account growth. The video discusses the importance of networking, community support for entrepreneurs, and offers tips for optimizing a LinkedIn profile and creating engaging content. Viewers are encouraged to connect on LinkedIn, follow the speaker's content, and explore the niche Pursuits podcast for building smarter businesses with a special coupon code.
Chapters
Website Growth and Pivot
The speaker started a website called uncoach.com which grew quickly until the rollout of helpful content in 2022 that impacted many websites. The website pivoted to a LinkedIn and business community approach.
Background and Experience
The speaker worked as a recruiter in New York City for six and a half years before transitioning to running content websites like uncoach.com. They learned organic growth strategies and pivoted to LinkedIn in 2019.
Evolution to Brand Built
The evolution from uncoach.com to Brand Built involved dealing with the impact of SEO changes, creating new websites, and transitioning to focus more on LinkedIn content creation from 2019 onwards.
Building a Brand Community
The speaker discusses the development of a business and branding community on LinkedIn, emphasizing the importance of engagement and consistent content creation to grow organically.
LinkedIn Content Strategies
Tips for building a successful LinkedIn profile and engaging content creation are shared. The importance of profile optimization, consistent posting, and engagement with other users is highlighted.
Growing on LinkedIn
Strategies for growing a LinkedIn account to 5,000 followers are discussed, including daily engagement, connecting with relevant users, and posting quality content consistently.
Introduction to LinkedIn Community
Discussion about the LinkedIn community and its focus on networking and business growth.
Addressing Entrepreneurial Loneliness
Highlighting the loneliness that entrepreneurs often face and the purpose of the community in providing support.
Business Growth and Scaling
Emphasizing the community's role in assisting businesses in scaling up and growing across various industries.
Connecting on LinkedIn
Encouraging viewers to connect on LinkedIn and follow the speaker's content for further engagement.
Website and Podcast Reminder
Mentioning the speaker's website and promoting the niche Pursuits podcast with a special coupon code for building smarter businesses.
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