Harvard i-lab | Startup Secrets: Disruptive Business Models with Michael Skok 4 of 7

The session introduces the topic, contextualizing it following the previous discussion on the value proposition. It emphasizes the importance of understanding value propositions and building a team to execute them effectively. Examples and feedback opportunities are highlighted.

Discusses the significance of the go-to-market strategy aligned with the value proposition. Introduces three companies and their key personnel, emphasizing the importance of CFOs and open-source contributions in business development.

Explores the concept of business model differentiation and its critical role in company success. Discusses the impact of a strong business model on company value and sustainability, using examples like Google and Demandware.

Delves into the creation of disruptive business models, emphasizing the importance of core differentiation and understanding value propositions. Examples from Symantec and other companies are used to illustrate innovative approaches to business models.

Explores strategies for competing in the market, focusing on avoiding direct competition and leveraging market positions. Examples from Google Apps and Microsoft Office highlight successful approaches to market competition.

Showcases the impact of open source and collaborative development in disrupting traditional business models. Drupal's success story is presented as an example of how open source software can lead to community engagement and financial success.

Discusses the marketing advantage gained through community passion and co-creation, using Drupal as an example.

Explains customer acquisition through free software usage and reducing costs through referral marketing and offshoring.

Explores creating channel partners and leveraging concepts like Slippery products and Russian doll packaging for marketing advantage.

Illustrates revenue growth, business model around Drupal, IP products, and providing support services for customers.

Details the Aqua Network, Drupal software services, hosting websites, professional services, and expanding customer relationships.

Introduces freemium model, Russian doll packaging, and offering free versions to drive upsells and renewals.

Emphasizes designing for success, creating slippery products, and extending customer lifecycle through upselling and renewals.

Explores unit economics in acquiring customers and achieving high retention rates for long-term value.

Discusses value proposition, customer engagement models, and leveraging success-sharing business models.