Hanken Professor Christian Grönroos - Principles of Service Management 3 - Service Productivity..


Summary

This video introduces the concept of service productivity, emphasizing the differences from traditional productivity models and the importance of efficiency and effectiveness in service organizations. It explains the challenges that arise when applying traditional productivity models to service operations, focusing on the unique dynamics of revenue, costs, and customer interactions. The discussion explores the relationship between internal efficiency, external effectiveness, and resource utilization in service organizations, underscoring the complexity of managing service productivity effectively. Additionally, the video provides guidelines on improving service productivity, such as technology upgrades, cost management, and understanding customer processes. Ultimately, it highlights the significance of managing costs, revenues, and demand in optimizing service operations.


Introduction to Service Productivity

Introduction to the topic of service productivity and how it differs from traditional productivity models. Emphasizes the importance of efficiency and effectiveness in service organizations.

Traditional Productivity Models

Discussion on traditional productivity models and their limitations when applied to service organizations. Highlights the differences between closed-system product manufacturing and open-system service operations.

Service Profit Logic

Exploration of the service profit logic focusing on revenue, costs, and customer interactions. Contrasts how service organizations operate compared to product manufacturing in terms of revenue and cost efficiency.

Internal Efficiency and External Effectiveness

Explanation of the relationship between internal efficiency and external effectiveness in service organizations. Discusses the impact of customer interactions on both aspects of productivity.

Service Productivity Variables

Overview of the three key variables in service productivity: internal efficiency, external effectiveness, and resource utilization. Emphasizes the importance of managing costs, revenues, and demand in service organizations.

Understanding Service Productivity Dynamics

Discussion on the dynamics of service productivity, including the interaction between internal efficiency, customer relationships, and quality perception. Highlights the complexity of managing service productivity effectively.

Improving Service Productivity

Guidelines on improving service productivity, including considering technology upgrades, distinguishing between good and bad costs, and understanding customer processes and expectations. Emphasizes the importance of managing costs and revenues effectively in service operations.

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