GS1 India: Revolutionizing product data exchange with #DataKart


Summary

The video discusses how manual processes using old methods like Excel sheets and emails lead to challenges in providing accurate product information to retailers. GS1 India's Data Cart offers a solution by centralizing reliable product data management, allowing for streamlined communication and reducing errors. This platform benefits brand owners, suppliers, and retailers by facilitating promotions, ensuring synchronized data, and improving e-commerce platforms with high-quality product images.


Introduction of Rajish and Barat Enterprises

Rajish from Barat Enterprises uses old methods like Excel sheets, emails, faxes, and phones to provide product information to retailers like ABC retailer. Both Rajish and retailers face challenges due to manual processes.

Challenges Faced by Suppliers and Retailers

Thousands of suppliers like Rajish manually integrate information for retailers, causing manual processes that consume time. This leads to incomplete and inaccurate product information, resulting in lost sales for suppliers and retailers.

Need for a Platform for Product Information Management

Rajish and ABC retailer need a platform for managing product information with accuracy, speed, and reliability. GS1 India's Data Cart offers a solution by providing a single source of reliable product data.

Efficient Handling of Product Information

With GS1 India's Data Cart, Rajish can manage product information by assigning unique GTIN numbers, uploading descriptions, marketing information, dimensions, and regulatory data. This streamlines communication with retailers in their required formats.

Benefits of Integrated Product Information

Integrated product information benefits brand owners, suppliers, and retailers by facilitating the launch of promotions, status changes, and ensuring synchronized and updated data. It helps in reducing PO mismatches and wrong dispatches.

Enhancements in Online Retailing

Websites like shopper.com benefit from high-quality product images accessed through data cart, improving their e-commerce platforms. The exchange process through data cart enhances market reach and communication of promotions to trade and consumers.

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