Summary
The video discusses the Global Block product initiative in the domain name industry, addressing the evolution of blocking products and trademark protection for brand owners. It highlights the two flavors of Global Block services, offering different levels of protection and coverage, as well as the flexibility for brand owners to control their blocked domains. There is also mention of customization options, reporting capabilities, and future plans for Global Block, including adding more TLDs and continuous service improvement.
Chapters
Introduction and Session Overview
Speaker's Introduction
Evolution of Blocking Products
Global Block Features and Functionality
Domain Blocking Service Concept
Different Global Block Services
Trademark Protection and Customization
Unblocking and Domain Management
Brand Strategy and Reports
Future Plans and Expansion
Introduction and Session Overview
The speaker welcomes the audience, introduces the session, and provides a brief overview of the global block product initiative.
Speaker's Introduction
The speaker, Nick, introduces himself as a representative of the brand services division with 16 years of experience in the domain name industry.
Evolution of Blocking Products
Discussion on the evolution of blocking products such as dot XXX new gtlds, DPM, and adult block in the domain name industry.
Global Block Features and Functionality
Explanation of the features and functionality of Global Block, including coverage, protection, and cost-saving benefits for brand owners.
Domain Blocking Service Concept
Overview of the concept of domain blocking, historical context, and the development of services like DPM and adult block.
Different Global Block Services
Explanation of the two flavors of Global Block services, including Global Block and Global Block Plus, offering distinct levels of protection and coverage.
Trademark Protection and Customization
Discussion on trademark protection, permissible variations in domain names, and the customization options for brand owners.
Unblocking and Domain Management
Explanation of unblocking domain names, domain management within Global Block, and the flexibility for brand owners to control their blocked domains.
Brand Strategy and Reports
Insight into brand strategy, reporting capabilities within Global Block, and the data available to brand owners for strategic decisions.
Future Plans and Expansion
Overview of future plans and expansion of Global Block, including adding more TLDs, cctlds, and web 3, as well as continuous service improvement.
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