Gestion de leads : Importe, Enrichis et Cleane tes Audience avec La Growth Machine


Summary

The video provides a detailed exploration of lead management within La Growth Machine, covering importing prospects, data cleaning, and exporting for outreach. It emphasizes the four key sources for lead management - LinkedIn, CRM, CSV, and the method of importing from CSV with column mapping. The importance of enriching lead data, utilizing audience management filters, and efficiently managing leads subscriptions are highlighted for effective audience control and outreach optimization. The video also demonstrates exporting prospects for further analysis or usage after lead management. Overall, it offers valuable insights on maximizing lead potential and outreach efficiency within La Growth Machine.


Introduction to Lead Manager in LGM

Exploration of lead management in La Growth Machine, including importing prospects from various sources, cleaning audiences to avoid duplication, and data exporting for outreach purposes.

Sources for Lead Management

Explanation of the four possible sources for lead management: LinkedIn, CRM, CSV, and the method of importing from CSV with a simple process of mapping columns.

Enrichment of Lead Data

Discussion on enriching lead data in LGM to ensure better prospects by providing examples and highlighting the importance of obtaining LinkedIn profiles.

Audience Management Filters

Introduction of audience management filters with a focus on avoiding contacting leads multiple times in a short period and using dedicated filters to identify and manage leads efficiently.

Managing Leads and Subscriptions

Guidance on managing leads, subscriptions, and making modifications such as status changes or optimization adjustments for better audience control.

Exporting and Downloading Prospects

Demonstration on exporting prospects after managing leads, including selecting, exporting, and downloading the data for further analysis or usage.

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