Summary
Volkswagen Brazil utilized a balanced scorecard approach led by Thomas Schmall to navigate through tough times. By restructuring goals and initiatives under Finance, Customer, and Internal Process dimensions, the company was able to enhance its organizational culture. This strategy enabled effective communication of goals, set achievable targets for employees, and introduced a reward system to motivate high performers.
Introduction of Volkswagen Brazil Strategy
Volkswagen Brazil, under the leadership of Thomas Schmall, used a balanced scorecard to turn the company around amid challenging periods, with a new management team defining new goals and initiatives to enhance the organizational culture.
Grouping of Strategic Goals
The committee grouped the company's key strategic goals into four dimensions: Finance, Customer, Internal Process.
Implementing Balanced Scorecard Benefits
The balanced scorecard helped Volkswagen Brazil communicate the company's strategy effectively, set clear and achievable goals for employees, and establish a rewards program for high-performing employees.
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