Summary
Strategic planning is essential in management for developing effective plans to enhance business competitiveness. Research is constantly being conducted to create better strategic plans. It is important to remember that strategic planning is not a rigid process, but rather a dynamic and diverse one, according to Mintzberg.
Definition of Strategic Planning
Explanation of strategic planning and its effectiveness in management.
Research into Strategy and Management
Discussion on research into developing more effective strategic plans.
Enhancing Competitiveness
Exploring best practices to enhance the competitiveness of business units.
Misconceptions about Strategic Planning
Clarification that strategic planning is not a rigid set of formulas but a continuous, diverse, and unruly process according to Mintzberg.
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