GEIB M15L2V3

Establishing the benefits of the brand and considering the look and feel of the brand. Emphasizing making a strong impression, simplicity in design, and unique value proposition tied to customer benefits.

Highlighting the importance of simple and refined design to make a strong impression. Discussing the example of MasterCard's design and the significance of clarity in design.

Exploring the concept of a unique value proposition tied to customer benefits. Discussing a design example from 2016 emphasizing simplicity and uniqueness.

Reinforcing the importance of standing out through the look and feel of the brand. Emphasizing the association of brand benefits with target consumers for effective branding.

Introducing the concept of a purpose story to add depth and authenticity to a brand. Using TOMS as an example to explain how a purpose story can resonate with the market and drive consumer decisions.

Comparing business models of Android and Apple in the cell phone industry. Discussing the importance of differentiation, collaboration, and vertical business models in brand strategy.

Exploring brand building strategies focusing on differentiation, collaboration, and vertical business models. Emphasizing the importance of recognizing the primary driver in brand development to avoid stagnation in the market.

Guidance on crafting a concise and impactful elevator pitch for brand communication. Providing examples of effective elevator pitches from successful brands.