GEIB M13L2V4


Summary

The video delves into the concept of social entrepreneurship, discussing the allocation of resources between value creation and value capture in organizations like Microsoft and Google. It highlights how companies like Google and Walmart use value capture methods to generate revenue, and contrasts high-value creation examples such as Jonas Salk's polio vaccine with instances of value appropriation in schemes like Ponzi and Enron. The discussion also touches on how innovators like iTunes balance value creation with value appropriation through patents and technological advancements, as seen in ventures with high-value creation potential but limited value capture opportunities.


Social Entrepreneurship Definition

Discussing the concept of social entrepreneurship and the research by Filipe Santos on the organization of social entrepreneurs.

Allocation of Scarce Resources

Exploring the allocation of resources between value creation and value capture in organizations using examples like Microsoft and Google.

Value Creation by Organizations

Highlighting the value creation activities of companies like Microsoft and Google and the benefits they bring to society.

Value Capture Mechanisms

Discussing the value capture methods used by companies such as Google and Walmart to generate revenue.

Examples of Value Creation

Examining examples like Jonas Salk's polio vaccine and Napster as instances of high-value creation for society.

Value Creation vs. Appropriation

Differentiating between creating value and appropriating value using cases like Jonas Salk's vaccine and Napster's impact on the music industry.

Examples of Value Capture

Exploring examples of organizations like Ponzi schemes and Enron that capture value without creating it.

Value Creation and Capture in Innovation

Discussing how innovators like iTunes balance value creation with value appropriation through patents and technological advancements.

Balancing Value Creation and Appropriation

Examining ventures with high-value creation potential but limited value capture opportunities, such as employing freed inmates or providing free surgeries.

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