Fundraising Workshop #1-- The Ask Unveiled: Fundraising Basics and Strategies

The presenters introduce the fundraising presentation and mention the format change from grant writing to fundraising. Handouts and QR codes are provided for the audience to follow along.

The presenters introduce themselves and participants share about their backgrounds, roles, and organizations they represent.

Fundraising basics and strategies including the importance of diversifying revenue streams, major gifts, annual funds, and the significance of different fundraising approaches.

Exploration of creating impactful messages in fundraising, engaging donors effectively, and understanding the different types of donors and their motivations.

Discussion on understanding donor characteristics through form-ups, connecting with donors based on their interests, and leveraging personal and professional networks for fundraising.

Explanation of the seven types of donors, including altruistic donors, communitarians, devout donors, philanthropists, and more. Understanding donor types to tailor fundraising approaches effectively.

Discussing the numbers and expectations of the program, including the percentage of funds used and the expectations from donors.

Exploring the perspective of fundraisers, the challenges they face, and the importance of understanding donors' needs.

Emphasizing the significance of building and maintaining relationships with donors, including understanding their giving preferences and motivations.

Discussing different types of donors, such as investors, event donors, and community-minded donors, and their characteristics.

Highlighting the impact of personal experiences on hospice donations and the importance of donor engagement and storytelling.

Exploring the role of event donors, their engagement in fundraising events, and the dynamics of engaging event donors.

Discussing donor engagement strategies, including understanding donor preferences, communication practices, and building sustainable relationships.

Exploring crowdfunding as a fundraising strategy, its benefits, challenges, and the importance of engaging a broader audience.

Sharing personal experiences on how relationships with donors influence donations and the value of authentic communication and gratitude.

Stressing the importance of personalized thank you notes, their impact on donor relationships, and the authenticity of expressing gratitude.