Feat. Alisha Lyndon | Navigating Marketing & AI with Sydne Mullings


Summary

Alicia Lindon, an entrepreneur and trailblazer in account-based marketing, founded momentum itma in 2011 after transitioning from Microsoft to entrepreneurship. As the chief executive, she helps large businesses optimize go-to-market strategies, drive performance in key accounts, and enhance their reputation. Alicia discusses the impact of generative AI in customer acquisition, emphasizing the importance of inspiring critical thinking and continuous learning in leveraging this technology for long-term value in marketing.


Introduction to Alicia Lindon

An introduction to Alicia Lindon, an entrepreneur and Trailblazer in account-based marketing, discussing her background and role as the founder of momentum itma.

Alicia's Background and Career Journey

Alicia's career journey, starting at Microsoft and transitioning to entrepreneurship specialized in helping organizations grow into the Enterprise segment, leading to the inspiration behind founding momentum itma in 2011.

Role as Chief Executive at Momentum ITMA

Details on Alicia's role as the chief executive at momentum itma, working with large complex businesses to optimize their go-to-market strategies, drive performance in key accounts, and enhance their reputation.

Trends in Customer Acquisition

Discussion on trends in customer acquisition related to generative AI in the buying process, the acceleration of identifying providers early in the buying process, and the impact of generative AI on competition and decision-making.

Adoption of Generative AI in Marketing

Insights on the spectrum of adoption of generative AI in marketing teams, the importance of inspiring critical thinking rather than just efficiency, and the value of learning and experimentation in leveraging generative AI.

Building a Practice of Generative AI

Exploration of building a practice of generative AI focusing on critical thinking, continuous learning, and problem-solving in marketing, emphasizing a shift from quick wins to long-term value.

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