Facebook 廣告教學 2023 | 廣告教學 | Facebook Ads Step-By-Step Tutorial 2023

The speaker shares their experience of spending a significant amount on Facebook advertising and the challenges they faced in learning about Facebook ads through online tutorials and paid courses. They express the importance of sharing their knowledge in this video to help beginners and experts improve their advertising strategies.

The speaker discusses common misconceptions, such as the misconception of using the 'blue button' for promoting posts and the limitations of advertising on Instagram. They emphasize the need to avoid these errors to prevent unnecessary expenses in advertising campaigns.

The speaker introduces Meta's business tools, previously known as Facebook, and explains the process of setting up an advertising account on the platform. They provide a step-by-step guide on creating an ad account, setting objectives, and managing payment information.

The speaker explains the concept of marketing objectives and ad sets in Facebook advertising, emphasizing the importance of defining specific campaign goals and target audiences. They elaborate on creating different ad sets based on audience demographics and interests to optimize advertising effectiveness.

The speaker introduces dynamic creative, allowing advertisers to test multiple ad variations with different images and text combinations. They suggest enabling dynamic creative to explore various content possibilities and improve ad performance.

The speaker discusses optimization strategies for ad campaigns, including setting budget limits, defining target audiences, and creating compelling ad content. They stress the importance of engaging creatives and effective call-to-action elements to attract and retain customer interest.

Introduction to selling dog products online with tips on attracting buyers' attention and promoting limited discounts.

Utilizing platforms like chisindog.com.hk to advertise Black Friday Sale with buy one get one free offer. Emphasizing the importance of appealing headlines and avoiding using generic dog images for advertising.

Explanation of advertising optimization by analyzing the effectiveness of different ads based on target demographics and content types. Strategies include allocating budget to effective ads and turning off ineffective ones to reduce costs and increase ROI.

Encouragement to share feedback in the comments section and inviting viewers to ask questions or request more tutorials on similar topics.