Experimentation in Innovation Management


Summary

The video discusses the importance of participation in innovation management programs and the key role of team development, role models, mentors, rewards, and recognition. It emphasizes the stage of experimentation in innovation management, stressing the significance of comfort and pleasure in the face of failure. Various viewpoints on failure, such as those of Nassim Taleb and Swami Vivekananda, are referenced to highlight the necessity of a positive mindset in experimentation. The importance of continuous change and validation of assumptions through planned activities is highlighted, along with examples of assumptions related to business models, customer preferences, and technical requirements. The video also touches on the classification of assumptions into different categories and the validation of these assumptions through experimentation, emphasizing that the outcome of an experiment is learning rather than success or failure.


Introduction to Innovation Management

Discussion on the importance of participation in innovation management programs and the role of team development, role models, mentors, rewards, and recognition.

Stage of Experimentation in Innovation Management

Explanation of the stage of experimentation in innovation management, emphasizing the importance of comfort and pleasure in the face of failure. Reference to the views of Nassim Taleb and Swami Vivekananda on failure and the need for a positive mindset in experimentation.

Understanding Experimentation

Definition and importance of experimentation in innovation, highlighting the need for continuous change and the validation of assumptions through planned activities.

Examples of Assumptions

Providing examples of assumptions in the context of experimentation, including assumptions related to business models, customer preferences, and technical requirements.

Types of Assumptions

Classification of assumptions into four categories: need-based, technical, production-related, and driving outcomes. Discussion on the validation of assumptions through experimentation.

Outcome of Experiments

Clarification that the outcome of an experiment is learning rather than success or failure. Emphasis on the importance of low-cost experiments for continuous learning.

Importance of Low-Cost Experimentation

Highlighting the significance of designing low-cost experiments for innovation success and the avoidance of high failure costs. Mention of rapid prototyping and 3D activities for low-cost experimentation.

Challenges in Experimentation

Addressing challenges in the process of experimentation, such as the fear of failure and the importance of iterative improvement based on learning outcomes.

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