Summary
The video introduces the book 'La venganza de los bastardos' by Jes Sousa, analyzing why the poor globally gravitate towards right-wing leaders like Bolsonaro and Trump. It explores the influence of digital media manipulation in shaping their voting behavior and delves into the moral considerations and societal wounds driving decision-making. The discussion uncovers how societal humiliation and the search for scapegoats among the impoverished lead to false moralism, cultural racism, and ultimately, social division and dehumanization.
Introduction of the Book
Introducing the book 'La venganza de los bastardos' by the Brazilian sociologist Jes Sousa, published in 2024 and not yet translated.
Analysis of Media Manipulation
Exploration of how the poor globally tend to vote for right-wing candidates like Bolsonaro or Trump, attributing it to new forms of digital media manipulation.
Focus on Radical Right-Wing
Discussion on the focus of analyzing the anxieties and messages targeting impoverished communities, providing fertile ground for extreme right-wing ideologies.
Economic Rationality vs. Moral Considerations
Examining the misconception of economic rationality being the driving factor for decision-making, while emphasizing the importance of moral considerations and societal wounds.
Rise of Extreme Right-Wing
Exploring the rise of extreme right-wing support among the impoverished, driven by societal humiliation and the search for scapegoats, leading to a false moralism and cultural racism.
Impact of False Moralism
Discussing the consequences of false moralism, cultural racism, and the manipulation of hatred in society, perpetuated by the global North against the South, leading to social division and dehumanization.
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