Summary
The video delves into the potential for Indonesian fashion to be globally recognized, focusing on preserving cultural elements like batik. It explores challenges such as competition from China and emphasizes the importance of innovation and quality to succeed in the international market. The discussion emphasizes strategies to position Indonesian batik as a premium global brand through exclusivity and unique designs. Encouragement is provided for enhancing quality in the batik industry to ensure success globally, with a call for government and industry support to expand Indonesia's export market.
Introduction to Fashion Industry
Discussion on the fashion industry and the potential for Indonesian fashion to be exported globally. Emphasizing the importance of innovation and preserving Indonesian cultural fashion such as batik.
Challenges in Exporting Fashion
Exploration of challenges in exporting Indonesian fashion, such as competition from China and the need for innovation and quality to stand out in the global market.
Indonesian Batik as a Global Brand
Discussion on positioning Indonesian batik as a global brand, focusing on the uniqueness and potential for innovation to elevate it in the fashion industry.
Increasing Batik Exclusivity
Ideas on making batik more exclusive and premium to compete with lower-grade products, emphasizing the need for quality and exclusive designs.
Importance of Quality in Batik Industry
The significance of quality in the batik industry, highlighting the balance between quantity and quality to ensure Indonesian batik's success in the global market.
Promoting Indonesian Fashion Industry
Encouraging the development and promotion of Indonesian fashion industry, emphasizing the role of the government and industry players in expanding the market and positioning Indonesia as a leading exporter.
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