Summary
The video delves into strategies for maintaining production at 2200 while making product changes and enhancing market presence. It discusses adjustments to enhance product quality, escalate marketing efforts, and drive growth despite increased costs. The conversation also emphasizes methods to engage price-sensitive consumers, restructure for optimal pricing, and modify distribution coverage to boost market share. Additionally, there is a focus on consumer segmentation, loyalty programs, and productivity enhancement initiatives in the discussion.
Decisions for Year 43
Discussion on maintaining production at 2200, making product changes, and focusing on market improvement.
Product Improvement
Adjustments made to improve the product quality, increase in marketing efforts, and focus on growth.
Cost Adjustments
Increase in costs due to product improvement, budget considerations, and cost analysis.
Consumer Sensitivity to Price
Strategies to attract price-sensitive consumers, restructuring for better pricing, and distribution coverage modifications.
Consumer Segmentation
Discussion on consumer segments, loyalty programs, and productivity improvement projects.
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